Revealing End-to-End Acquisition Performance
Connected data from 13+ marketing, operational, and revenue systems to create the organization’s first end-to-end view of client acquisition across hundreds of locations.
The Challenge
A healthcare provider operating hundreds of locations was investing heavily in digital marketing across Google Ads, Meta, and an online booking platform to drive new client acquisition. However, marketing data was fragmented across platforms while operational and revenue data lived across nine internal systems. Leadership could see clicks, leads, and bookings but had no reliable way to determine which campaigns were actually generating new clients or revenue. As a result, the organization could not clearly measure acquisition performance or identify where clients were dropping off in the booking to visit funnel.
Our Approach
We built a unified marketing attribution framework connecting external marketing platforms with internal operational and revenue data. • Integrating data from nine internal practice management systems with external platforms including Google Ads, Meta Ads, an online booking platform, a call analytics platform, and Google Reviews • Building a centralized reporting layer that refreshed daily and connected marketing performance directly to client acquisition and revenue • Matching inbound marketing calls to internal client records using call analytics data • Incorporating location-level review data to understand how reputation influenced client acquisition performance This created the organization’s first end-to-end view of the client acquisition journey from marketing interaction to completed visit.
The Result
Leadership gained clear visibility into which campaigns were driving new clients, which channels were underperforming, and where operational gaps were preventing booked clients from converting into visits. The new attribution framework connected marketing performance directly to client acquisition and revenue across hundreds of locations. Within three quarters of launch, the organization realized more than $2.9M in optimized campaign performance while gaining a scalable framework for managing marketing effectiveness across the network.